Digital Marketing

Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted that video marketers generate 66% more qualified leads per year. In their 2019 findings, Social Media Today reported that including a video on a landing page can increase conversions by 80%. Rendrfx also found that 80% …

9 Essential Video Marketing Tips for Car Dealerships Read More »

How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a paid advertisement. According to a Search Engine Land report in 2019, 63 percent of people said they’d click on a Google ad. The same study found that …

Carefully Targeted Paid Search Advertising: How to Craft a Successful Campaign Read More »

The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing strategy for the upcoming year by transforming the way you connect with current and new customers. Connect More Effectively with Today’s Consumer According to research …

Top 2020 Automotive Marketing Trends for the Upcoming Year Read More »

It’s tempting to jump at every marketing opportunity that comes your way. Whether you’ve been offered a new partnership or have a sudden increase in marketing funds, you should vet each opportunity properly. After all, some opportunities may not be the right fit for your dealership. This same concept applies to developing and executing multi-channel …

Multi-Channel Car Dealership Campaigns: 6 Key Tips for Choosing the Right Channels Read More »

There are 63,000 searches per second on Google, 3.8 million per minute, 228 million per hour, and 5.5 billion per day. If your dealership is not using paid search ads, you are losing out on possible leads who could convert to new customers. Google research shows that 2x as many consumers begin the car buying process online …

Why Paid Search Ads are Critical for Your Dealership Read More »

Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test drive your cars, and have them buy your parts and use your service departments. Marketing persuades customers to come back again and again, and induces them to purchase sooner than …

Leverage Marketing Assets Without Spending More Money Read More »

Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a backseat to sales when it comes to marketing strategies at dealerships today. This article will discuss the best practices for how to perform a successful …

How Digital Marketing Can Boost Your Fixed Ops Read More »