Customer experience is an important factor in boosting sales at your dealership. The CBT Automotive Network reported that “54% of consumers would buy from a dealership that offers their preferred experience even if it did not have the lowest price.” That statistic shows how much customers value a positive shopping experience. Relating well to your customers is …
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog on your website should be one of the pillars of your marketing strategy. Consider some of these highlights from Google’s research on how the modern …
Connect with Readers of Your Dealership Blog with These Great Topics Read More »
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales keeping steady, car dealerships must hire salespeople who work well with customers and help drive additional business. Hiring the wrong salespeople at your dealership can …
Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership than paid advertising. Don’t discount the positive effect that your customers can have on bringing in new sales for your dealership. Consider implementing the tips discussed …
Tips on Using Customer Advocates to Help Expand the Reach of Your Dealership Read More »
Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving you confused and disheartened. According to one study, 94 percent of consumers research a business online before visiting a store. And 81 percent of consumers stated they …
Connecting the In-Store and Online Experience: 5 Easy Tactics for Car Dealers Read More »
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …
Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days when people went to their local dealership first to make a vehicle purchase. If you want to improve customer loyalty and bring more people to …
How to Enhance Brand Awareness and Improve Customer Loyalty Read More »
Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a great first impression. Advertising that comes off as pushy or cheesy is a big turnoff to potential buyers. In this post, we’ll discuss some great …
In the world of business, making mistakes along the way is inevitable. It’s a learning process. Running a dealership has a long list of to-dos to check off to really be successful, so it’s common for these mistakes to happen. These are the common mistakes made that dealers should avoid. 1. Being Unaware of the …
A dealership’s service department is often overlooked and forgotten about by car buyers. They hear “dealership” and immediately think of a lot full of polished cars, not the service department. Here’s a pro tip: Service departments hold the key to success for dealerships. Dealerships across the nation are bleeding customers; although these dealerships are trying …
The Key to a Competitive and Successful Service Department Read More »
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