Marketing Ideas

Times are changing, technology is advancing with immense measures, and what used to be marketing has evolved into something bigger and greater. There’s a cause and effect relationship between technology and the world we work in; although marketing has basic mechanics, if you aren’t keeping up with the advances, you could get left behind. It …

How To Take Advantage of Today’s Marketing Forces So You Can Be More Relevant Read More »

Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times, especially when trying to get the most out of a limited marketing budget. What needs to be considered for dealers like you are what channels …

Simple Marketing Tips You Need to Get More Out of Your Marketing Budget Read More »

Recently, I was talking with a friend who was in the market for a new vehicle. I took the opportunity to ask him about his “buying journey” – why he chose the brand he chose, what model he was looking for, how much he was willing to pay, and where he was going to buy. …

Top Sales Mistakes You Make at Your Dealership & How to Fix Them Read More »

We share a lot of tips, tricks and ideas for boosting leads and selling more cars. I know it can seem like a lot – even overwhelming! Especially if we’re just talking about a slight increase in results. If you really want to see a vast improvement, if you really want to skyrocket your sales, …

The One Thing I Discovered that Will Skyrocket You to Success Read More »

Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because there are more tools, channels, and strategies to choose from than ever before. In addition, …

3 Things You Can Do to Save Time & Money With Your Marketing Read More »

Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t producing near the revenue that …

This is What You Need to Increase Customer Pay Read More »

Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships are facing declines in customer …

This is Why You Can’t Rely on Customer Loyalty Read More »